Strategic AI Research Validates Website Section Renaming for Industrial Company
A department within a large industrial company proposed a name change for a key section of their website. The goal was to modernize the language and better reflect updated services—but making the change across the entire site and internal systems would require significant effort. Leadership needed to ensure the change was worth it.
Challenge
- Renaming a major section would impact navigation, internal workflows, documentation, and marketing assets.
- Leadership wanted to confirm if customers used the proposed terms and whether the change would improve clarity and engagement.
- Manual research would involve hours of combing through analytics, reviewing competitors, and interpreting data.
Solution: AI-Driven Deep Research & Prompt Engineering
Will at Sproutscape used a deep research AI tool with a custom-designed prompt to tackle the problem efficiently. The solution included:
- Naming Comparison: Analyzed both current and proposed section names for clarity, meaning, and customer alignment.
- Competitor Benchmarking: Reviewed naming conventions across top U.S. and international competitors.
- Customer Relevance: Assessed how the new name would resonate with users, both in tone and language comprehension.
- SEO & Content Gaps: Identified deficiencies in the existing site structure and recommended content additions.
Deliverables
- 14-Page Report: Covered competitor analysis, language insights, search relevance, and branding impact.
- 1-Page Summary: Validated the name change, included key takeaways, and listed action items for rollout and content expansion.
Results
- Decision Clarity: Leadership moved forward with confidence based on research-backed insights.
- Time Saved: Dozens of research hours condensed into a single AI-driven process.
- Content Strategy Upgrade: Actionable ideas for improving the renamed section’s relevance and usability.
- Improved Alignment: New naming is now better in tune with industry expectations and customer search behavior.
Conclusion
Thanks to Will at Sproutscape, what could have been a time-consuming guessing game turned into a fast, focused, and strategic decision. This approach saved time, improved clarity, and positioned the business for stronger engagement through smarter content alignment and naming strategy.