How AI Helped Clean Up Content Chaos and Restore SEO Performance
Have You Ever Felt Like Your Website Content is Fighting Itself?
You’re not alone.
One of the most common (but hard-to-diagnose) problems we see on large websites is content cannibalization when multiple pages compete for the same keywords, making it unclear to both Google and your visitors which page actually matters.
That’s exactly what happened with a flagship product on a global site. Traffic was dropping. Pages were ranking for the wrong search terms. And users were getting lost in a sea of repetitive information.
So, what did we do? We brought in AI and it worked.
The Problem
Years of content had stacked up across product pages, educational articles, case studies, and comparison tools. While helpful in isolation, they weren’t working together. Instead, they were:
- Competing for similar keywords
- Repeating the same ideas across multiple pages
- Confusing search engines and frustrating users
The result? Decreased visibility, poor rankings, and a cluttered user journey.
The Solution: AI-Powered Clarity
We designed a custom process using AI tools and a custom GPT workflow to:
- Map Out All Related Content
- Pulled in 14+ pages connected to the product
- Used AI to categorize content by type and strategic purpose
- Identify Overlap and Gaps
- Ran semantic analysis to find cannibalized keywords
- Clustered pages by topic and cleaned up redundancy
- Assign Clear Roles to Every Page
- Introduced a “pillar and cluster” structure
- Reworked pages to focus on unique keywords and intent (product, comparison, education, ROI, etc.)
- Create a Pillar Page as the Hub
- Launched a single, high-level overview page to guide users and search engines alike
- Connected everything with strong internal linking
- Use AI to Improve Content Quality
- Refined language, tone, and structure with GPT assistance
- Made content more helpful and easier to navigate
The Results
- No more keyword cannibalization
- Every page now plays a clear role in the customer journey
- Search engines better understand the site’s structure
- Users can quickly find what they need and take action
- Rankings started improving across the board
Best of all? This workflow is now repeatable.
A Scalable Fix for Any Website
If you’ve got an older site or a growing content library, this might sound familiar. Whether you run an ecommerce store, a service-based business, or a multi-department enterprise, this kind of content overlap happens more than you think.
Now that we’ve built the tools and the process, we can apply this same AI-powered cleanup to any section of your site. It’s not just a one-time fix it’s a framework for keeping your content clear, focused, and working as a team.
🚀 Ready to Untangle Your Website?
Let’s talk about how this repeatable system can clean up your content, boost your SEO, and finally make your site easier to find and easier to use.
