Content & commerce
Multi-Region buying guide embed and management portal
A centralized hub and embeddable discovery tool for managing product buying guides across multiple regional websites.
Built for marketing teams and prospective equipment buyers at an industrial equipment business, this application manages and surfaces technical buying guides across regional websites.
Instead of maintaining duplicated content across separate regional content management systems, the platform provides a single administrative console that injects responsive, searchable guide directories directly into existing public web pages.
The problem
Product selection guides were previously maintained as standard blog posts across three regional websites, causing content duplication and inconsistent updates. Every thumbnail change or copy adjustment required manual coordination across multiple site editors and regional developers. Prospective customers struggled to locate relevant purchasing resources without structured search or category filtering.
The solution
A standalone content management application was built alongside a lightweight web embed designed for seamless integration into existing regional pages. Content editors manage guide metadata, regional routing, and taxonomy from one central portal, while prospective buyers use fast client-side filtering to locate matching equipment guides.
The goal
Unify guide publishing into a single dashboard while enabling site visitors across multiple regions to find relevant purchasing resources quickly.
Turn the page · Entry 17 of 51
Next in the notebook
AI value calculator
A guided calculator that helps people estimate where AI could save time, and starts a better conversation about it.
Flip to it
Plate · Next step
Bring one real problem. Leave with a clear next step.
Tell Will what you'd like to improve. He'll review your note and suggest a next step. No preparation required.