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Content & commerce

Structured ecommerce content tool

An internal tool that produces accurate, structured product and category content that follows editorial rules.

Built for ecommerce and content teams who write product, category and parts copy at volume and need it consistent and search-friendly.

Unlike a general chat assistant, it follows guided workflows and fixed formatting rules, so output drops straight into the site's structure for review.

The problem

Generic AI content broke formatting and accuracy rules: wrong headings, invented specs and inconsistent tone. Editors spent as long fixing drafts as writing them.

The solution

Guided workflows for product, category and parts content collect the right inputs first, then generate clean, structured copy that enforces editorial rules. Every draft goes to a person for checking before publishing.

The goal

Create consistent product content that an editor can check before use.

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Bring one real problem. Leave with a clear next step.

Tell Will what you'd like to improve. He'll review your note and suggest a next step. No preparation required.

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