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AI assistants

AI customer assistant for e-commerce

An AI-powered website assistant delivers instant answers to customer product inquiries, reducing live support volume and accelerating the purchasing process.

This tool serves both online shoppers and internal support teams for an industrial equipment business, providing immediate guidance on product selection and technical specifications.

Rather than relying on canned responses or simple rule-based routing, the system searches thousands of technical manuals, guides, and video references to provide accurate answers directly within the browsing experience.

The problem

Handling common product inquiries over phone and live chat consumed five to fifteen minutes per interaction for customer service representatives. Unanswered questions submitted via web forms often faced delays ranging from hours to days, stalling prospective buyers and slowing conversion rates.

The solution

An AI chat assistant was embedded directly across the e-commerce platform and trained on extensive technical product documentation, media, and reference material. The tool resolves everyday product questions autonomously while routing edge cases and complex inquiries to human specialists.

The goal

Resolve a high percentage of repetitive product questions using AI and route only necessary inquiries to human agents.

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