Data & insights
Industrial sales and productivity app
A centralized sales and estimation app that equips commercial teams with standardized calculators, historical field data, and qualification logic for automated blasting equipment.
Designed for sales representatives, technical service teams, and rental managers at an industrial equipment business. It serves frontline commercial staff who need to evaluate complex customer requirements without depending entirely on senior technical specialists.
The application replaces fragmented spreadsheets and ad-hoc consultations with standardized engineering formulas and historical job-site performance logs, bridging the gap between sales conversations and technical execution.
The problem
Sales teams face a steep technical learning curve when scoping automated industrial projects, creating bottlenecks around a few internal specialists who must qualify opportunities and calculate return on investment. The absence of standard estimation tools leads to inconsistent cost projections and unclear recommendations between purchasing, renting, or requesting on-site demonstrations. Additionally, valuable operating data collected during field demonstrations is rarely captured in a way that informs future quotes.
The solution
The project digitizes specialist engineering knowledge into an accessible mobile and desktop application that standardizes production formulas and cost modeling. Guided qualification workflows evaluate project scope to recommend the appropriate commercial model, whether direct sale, equipment rental, or a site trial. A structured handoff process also connects sales teams and field technicians, ensuring job-site parameters and actual results feed back into the system.
The goal
Create a centralized application combining performance calculators and field data to deliver standardized productivity estimates, return-on-investment modeling, and commercial lead qualification.
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